This article showcases Startup Pill’s top picks for the best Tourism startups. These startups are taking a variety of approaches to innovating inside of the Tourism industry and around the world. They are all exceptional startups well worth a follow.
We tried to pick companies across the size spectrum from cutting edge startups to established brands.
We selected these startups for exceptional performance in one of these categories:
- Innovative ideas
- Innovative route to market
- Innovative product
- Exceptional growth
- Exceptional growth strategy
- Societal impact
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Top Tourism Startups
Space Perspective is a space travel company that was established so that humans would explore space for the betterment of all. Space Perspective’s first Operations Center is on Florida’s Space Coast, in the heart of the civil and commercial space programs at NASA’s Kennedy Space Center.
Flights launch from the iconic runway where the Space Shuttle landed upon its return from space. Additional planned launch locations include Cecil Spaceport in Florida, Hawaii, Alaska and elsewhere as we expand operations around the planet..
We are TripLegend, a newly founded travel startup from Berlin. We believe mass tourism has exceeded its limits and we must rethink the way we travel and vacation.
Therefore, we offer unique, COVID-safe and sustainable small group adventures for millennials all around the world. Pairing the latest technologies, some common sense and people’s best interest at heart, we are building the tourism solution of the future..
Founded by established travel professionals and backed by an all-star team of angel investors across five continents and Silicon Valley, Triparound is a travel tech company with a mission of bringing travel planning into the future through a holistic ecosystem of products and services. Triparound is a software platform (SaaS) for travel companies that seek to achieve efficiency, effectiveness and ease of use on their day-to-day business operations.
In turn, data will become an asset through which we can provide insights and leverage market expansion opportunities, connecting the dots under our vision of 360⁰ travel and building on the macro trend of millennials’ needs for curated experiences. Our ultimate goal is to commoditize both the efficiency of travel professionals as well as the consumers’ ability to effortlessly create and execute their trips.
Effectively, we will be substituting the sluggish “human algorithm” with tech-enabled travel solutions. The company was founded in 2019 and based in Palo Alto, California..
Vacaay is an innovative tech platform that’s changing the way consumers plan their travel itineraries. The company collects highly-valuable data insights on consumer travel patterns in real time, which helps tourism boards refine their entire destination marketing strategies.
Vacaay provides organisations in the travel & tourism sector the opportunity to reach new audiences and acquire new customers, at scale.. .
Expluria is a SaaS company that brings real-time information to travellers and tour industry professionals, solving everyday problems and targets waste in the bus-based tour industry. The Expluria Platform consists of a free mobile app and a second app and web portal for professionals.
These solutions address the needs of travellers, guides, drivers and tour operators through improving the quality of the post-booking experience for all users. Expluria Traveller, (the free app) offers unique mobile alerts, with real-time information of bus location, increasing safety and improving customer experience.
Along with relevant local information and access to local offerings, providing revenue through promotions and a partner affiliate link program. Travellers download the Expluria Traveller app, through a link in voucher when they book the tour, with Tour Operators that use Expluria and in addition to make sure they will download the app the traveller will also get SMS reminder to download the app.
Expluria Pro serves diverse needs of travellers, tour bus drivers and tour operators through improving the quality, safety in the post-booking experience for all users. It connects drivers and travellers, solves everyday problems and tasks, increasing overall customer satisfaction by exceeding expectations and minimizing preventable 1-2 star reviews on travel platforms.
Tour operators simply send invites via email or SMS to travellers they want to add to their tours. Examples for travellers include finding their bus, uncertainty about whether a tour will be operated and the considerable amount of repetitive manual work and communication through emails and phone, still the dominant communication format..
Finding an affordable, connected place to stay for a few weeks or months whilst you travel the world and build a career as a digital nomad is hard. Most accommodation markets only cater for short stays of a few days or semi-permanent renters for a year or more.
Self-catering, broadband-connected, extended stays are hard to find and even harder to book. Yet at the same time the accommodation industry globally has low occupancy rates, particularly in regional areas.
Nomad Stays niche travel platform solves this. Nomad Stays provides a one-stop listing and instant booking service for properties around the world that are considered ‘digital nomad friendly’.
Digital nomads, remote workers and location independents can now find and book their next stay easily and affordably.. .
About Us [ZEE-VOO] Zeevou is an easy-to-use online platform that automates hospitality management – from marketing, to booking, to operations. Replace your traditional channel manager and property management system with one unified hub.
Vision We’re causing a stir! No more commissions – no more middlemen. Just a monthly subscription cost for Zeevou’s integrated management suite, where we offer an evolving kit of online tools tailored to all your needs.
Simple, streamlined, and effective. Values We believe in people.
While the Zeevou team was formed with a focus on technical expertise and relevant professional experience, we also wanted to provide opportunities to those who needed them most. By choosing Zeevou, you’re not only choosing the best solutions for your business, but also investing in social mobility.
We work with small and medium-sized enterprises, enabling them to compete with large corporates by providing a level playing field powered by technology. Story Zeevou’s founder, Na’ím Anís Paymán, has made it his life’s mission to advance civilization – and kickstart things if they seem a little slow! After doing his undergraduate studies at Cambridge University in the Natural Sciences, he decided to expand his interests through business, growing a short term rental company to hundreds of units within a few years.
It was while he was dealing with the consequences of that rapid expansion that the idea for Zeevou was born. Designed as a lean startup with a focus on technology and innovation, Zeevou keeps ahead of the curve by using real life processes and feedback to update its features and functionalities.
Hotelbreak helps hotels sell services to guests who aren’t staying overnight. The company can offer tourists who are already at destinations and locals who live nearby access their amenities and services during the day without booking a room.
Options include day passes to spa access and restaurant meals on rooftop terraces.. .
Playvisit reinvents the way people discover the world through location-based technologies and gamification: we turn the real world into a playground where memorable play-visit experiences can be created thanks to the power of the play. PlayVisit is an easy-to-use cloud-based platform with powerful authoring tools to allow our customers to create and sell gamified and location-based digital self-guided tours, with no programming skills, including Augmented Reality.
PlayVisit platform consists of 3 main products: PlayVisit Studio: no-coding authoring tool to create gamified and location-based digital self-guided tours. PlayVisit STORE: the largest marketplace of gamified digital self-guided tours to help our customers to integrate experiences into their digital products iOS, Android and WebGL.
PlayVisit STORE (white label): a branded webapp to sell self-guided digital tours PlayVisit ANALYTICS: a dashboard to analyze the performance of the experiences and make data-driven decisions to optimize them. https://studio.playvisit.com/.
Gidanka means “your home” in Hausa; one of the most widely spoken African languages. With our carefully designed, beautiful and functional homes and apartments, Gidanka is on a journey to transforming the face of hospitality in Africa.
Every Gidanka space is deliberately selected, designed and serviced to deliver comfort, privacy, excitement and convenience across fantastic neighborhoods. Whatever the space orientation or duration of stay is, Gidanka delivers unique and quality experience through efficient round the clock on-demand service.
We are expanding the frontier of accommodation for guests coming into and traveling across African cityscapes. Gidanka commenced operations a little over 6 months..
Mediflic is a medical tourism facilitator and a platform where medical travelers or patients coming from other cities or abroad can get informed about the best medical facilities available in India. Mediflic provides an all-in-one medical travel solution to the patients.
This is a one roof showroom of the entire Indian healthcare industry and the best platform to search for hospitals and doctors. Patients from all over the world can look out for their necessary medical treatment programs in India.
Mediflic connects individuals with all the medical facilities that they need to take good care of themselves and their families. Mediflic is an online healthcare service providing portal and medical tourism facilitator that acts as a bridge between the patients and the doctors.
This medical health tourism company is centered around giving medical services at doorsteps to individuals everywhere throughout the world. On this portal, patient’s medical records are put away on an encrypted and password protected cloud storage that can be accessed over the web 24 X 7.
Patients can avail different medicinal services from top medical establishments and specialists in India.. .
At Ortharize, we believe in making business travel better. For everyone.
Better for business travellers, travel managers, finance managers and admin teams. And for your business’ bottom line.
That’s why we do what we do. Ortharize is the brainchild of Jon Maddison, a marketeer and long-suffering business traveller.
Before setting up Ortharize, Jon spent 11 years leading SaaS businesses. He was MD of an expenses software company and spent several years in consumer rewards.
After 20 years of grappling with complicated corporate travel issues, he decided to build something better.. .
NexGen Yachting looks to disrupt the cruise ship industry by offering vacations on private yachts at a similar price point to traditional cruises. Our target consumer of 25-55 often eschews cruises as “boring” so we’ve outfitted our luxury 50’-80’ crewed sailing catamarans with action water sports and toys designed to appeal to the Gadget Generation.
Our flagship action sports equipment is from Zapata which allows you to fly on hoverboards, in jetpacks, or on 360 flipping jet skis. This equipment can only be deployed on yachts of this size by utilizing our patent pending propulsion system which is exclusive to NGY..
Mamaz Social Food
Mamaz Social Foos is an online platform that allows you to eat with locals all over the world. It’s the first food minded social network that allows you to meet people and share a common passion : Food.
Mamaz social food is an alternative to traditional restaurant, it brings cultures together the time of a meal.. .
IntClinics is a listing platform for hospitals and clinics all around the world. Treatment options can be found and clinics can be compared on intclincs.com.
With a free professional guide patients can book a treatment anywhere at any time.. .
Fundok is a cloud based guest experience management platform that targets the fast growing market of short term rentals. Fundok platform enriches travelers experience by providing them with relevant and localized information about their destination as well as access to a suite of services such as food delivery, grocery, bookings and reservations, as well as essential information on their apartment and area.
FunDok platform enables short term rental operators to enhance their guest’s experience by building loyalty, diversifying their revenue and differentiating from competitors.. .
Cittando is an innovative internet portal, mobile application and digital platform that allows users to discover things to do in their free time throughout Italy. Cittando offers an alternative and simple way to have events and experiences at your fingertips, for anyone, anywhere.
By connecting to Cittando.com or downloading the free application for smartphones and tablets, Cittando will recognize the place where it is located and through its algorithms it will suggest, in a single solution, all the things to to do in the geographical area, for example: events, experiences, trips, cinema and much more. It is also easy to search for activities in another city, by entering the zip code, the name of the city, the distance or simply by scrolling the map.
It is possible to search for this information simply by adapting the filters and categories to your profile. It is possible to save your favorite events and share them with friends.
It is very easy and free. It can be consulted by anyone.
The platform offers all the information on the activities, including: location, directions, description, link to purchase tickets, photos and movie trailers. The service is free for users who have made millions of activities available in one click..
Feeling the urge to explore a new destination or get an adrenaline rush with the wildest adventure? Tourolo Private Limited provides end to end tour packages in India for individuals, groups, students, and families. We offer the best custom travel itineraries, hassle-free traveling, and top-grade accommodation without burning a hole in your pocket.
We are excited to start a trip with you, learn about you and make beautiful moments for you.. .
Islandii is an online platform that operates as a holiday builder. The platform enables users to create and book multi-day tours based on budget and additional requests like accommodation type, activities, transfer options or customize automatically generated pre-built holidays.
The company was founded in 2019 and is headquartered in London, England.. .
Viatu is a comprehensive trip-builder that lets you plan your entire adventure from the comfort of your phone without the hassle. We provide fully customisable pre-designed trips put together by our experts.
Instant booking, no agents and most importantly free carbon offsetting sets Viatu apart. Our mission is not just to make adventure easy; we aim to redefine travel and embed principles of regenerative travel into everything we do.
Empowering local communities, preserving wildlife and nature is what we stand for.. .
Triwey is a conscious travel platform that allows clients to find and compare worldwide sustainable hotel prices provided by leading reservation systems. Triwey provides aggregated information and the cheapest prices working together with some of the leading online reservation systems such as Agoda, Trip.com, Zenhotels, and Snaptravel.
We allow users to book and stay in sustainable accommodations thanks to our partnerships with global eco-label organizations, from the United States to Asia. Every time a booking is made on one of our partner’s websites we plant trees and donate to charitable causes at no extra costs for the clients.
We reforest locations all over the world, such as Africa, Australia, Brazil, Indonesia, Spain, and a lot more and we support causes about education, poverty, healthcare, water projects, and ocean cleaning, directly from the most important and growing worldwide charitable organizations. The mission at Triwey is simple: allow the traveler to stay in worldwide green hotels at the cheapest prices knowing to be proud of supporting the planet and people who are in need at no extra costs!.
Metasearch system for travel products in the global market. Search flights tickets, hotels, rental cars from many providers around the world.
We connect many providers in one platform and our AI-based system recommends to only these offers, which are interested.. .
LocalBini is the go-to platform for cultural, fun and unique City Experiences across Europe with Locals. It is like “UBER” but for tours with verified locals.
From a secret boutique shopping Experience with a gemologist to wine-tasting with an expert sommelier, LocalBini.com features authentic city Experiences that people can book based on their interests (eg. architecture, foodie, nightlife, history etc.).
All Experiences offered on the platform are one-of-a-kind. They are created by private Locals who are selected through an extensive recruitment process.
Locals are free to create any kind of Experience they want, based on their interests and passion.. .
Great Lakes Made
Explore small businesses and locally made art, crafts, food, beverages, music, photography, travel, and more in e-commerce marketplaces on greatlakesmade.com. Offering multiple platforms to buy and sell from your local neighborhood to international shipping.
Choose from over 100 online business tools that provide software as a service (SaaS) for your startup or small business. Great Lakes Made online marketplace includes 8 USA states and one Canadian Province.
These locations make up the Great Lakes Region. Buy nearby and get free shipping from vendors selling in Illinois, Indiana, Michigan, Minnesota, New York, Ohio, Ontario, Pennsylvania, and Wisconsin.
Buy, sell, and network with makers of unique things and small businesses in our online marketplaces on greatlakesmade.com today.. .
Myrentboat.com is a booking and rental system for boats, catamarans, mega yacht including crew, skipper and insurance. Rental through myrentboat.com is very easy, maximum convenient and transparent process with online booking as like booking com.
Our company was founded in 2019 by two principals which have excellent experience in sailing, yacht rental business and marketing . We have great experience with the online booking business model and international operations in Europe, USA, Russia and Asia.
The Company’s technology and service infrastructure were developed in-house and is scalable for global growth. The top visitor-rate of Myrentboat.com is over 5,000 visitors per month and above 100 the charter request per month (report dated 25th June 2020).
Our forecast is 150,000 visitors and 5,000 the charter request in nearest year The Company also attracted over 5,000 Instagram/Facebook visitors. In 2019, our company secured financial support from current principals in order to develop our site.
During the past year, it has made considerable progress and is ready for first investment round. Customers can currently choose from more than 25000 ships worldwide online and more than 500 destinations in 47 countries across the globe – all in 7 languages with the best prices on the market, and customer service seven days a week in the local language.
Myrentboat.comhas the not largest own catalogue of boats on the market, but we are still working under its increasing. All the boats are directly contracted with the charter and insurance companies.
Faredirect is a SaaS B2B company helping the travel industry to increase revenue from the sale of ancillary products using a revenue management system. This enables pre-departure ancillary products like luggage, seat selection, etc.
to be offered dynamically based on historical data and willingness-to-pay estimation per booking session. Ancillary revenues are key to the recovery of the travel industry.
The Faredirect vision is being a partner to reshape the travel industry of tomorrow.. .
BUENA AI is a social commerce platform for people and businesses passionate about lifestyle. It makes a recommendation between friends easy.
The platform also makes smart, meaningful purchases in travel and retail for consumers. It allows consumers to find information online, compare their options, and know they are receiving honest recommendations.
BUENA AI enables them to inform readers about the products and experiences while monetizing their posts. The company was founded in 2018 and is headquartered in Los Angeles, California, USA..
Viageur is an AI-powered travel planning service that figures out the question “What Do I Do When I Get There?” Using a simple questionnaire, Viageur takes favorite things to do and eat and puts together an optimized schedule for you to enjoy, connecting you directly with vendors. All the while, saving the traveler hours of research.
Viageur also serves as a direct connection for vendors to travelers. Vendors have the added benefit of finding pre-vetted customers who want their services.
Travelers can have peace of mind that Viageur is an ad-free space that keeps your information private and not sold to the highest bidder.. .
Founded in 2019, BookingRadar is a world-leading travel experience booking platform. BookingRadar gives travelers a seamless way to explore and book popular attractions, tours, local transportation, best foods, and unique experiences around the world on its website and app.
With BookingRadar’s innovative technologies, travelers can book on-the-go and redeem the services by using QR code-enabled e-vouchers. Each day, BookingRadar empowers countless travelers to indulge in their wanderlust and spontaneity through over 20,000 offerings in more than 1000 destinations.
BookingRadar offers a unique and easy way to compare and book multi-day tours around the world. BookingRadar promotes only verified partners’ products with a preferred volume of amazing reviews and customer satisfaction.
With global offices in Los Angeles CA, and Eilat, Israel, there’s a dedicated Customer Support team available 24/7 to ensure customers have the best possible experience while booking and on vacation. Since launching in 2019, the company has made massive leaps, becoming the leader in its industry and continuing to grow rapidly.
offering different travel styles such as extreme, family entertainment, and more the company caters to every demographic. BookingRadar offers experiences in English, Russian, and Hebrew and Spanish already in development, each language offers unique offers that fit the specific segment and not just a translation.
Coming from the travel industry as an official tour operator in Israel catering to more than 10,000 travelers a year we have learned from our experience and expertise what customers love and seek while traveling.. .
SoldoutNight provides a smart solution for companies to manage their trips from A to Z. Whether it’s a CEO, software engineer, or sales manager – our platform is created to simplify the way business travel is handled, further fulfilling the needs of all travelers.
SoldoutNight is a solution created by travelers for travelers, meaning we know the exact pain and challenges travelers might encounter during trips. In this way, we prioritize efficient and personalized service delivery for each of our customers..
X-Plora is a start-up that develops apps for totally interactive and immersive tours. It uses technology to drive users along with a visit in a totally interactive and immersive way.
X-Plora is all about enhancing the pre-existing tour through technology, improving the storytelling, the engagement, and the overall experience. It was founded in 2019 and is headquartered in Porto, Portugal..
Automated Data Insight Tool For Attractions & Activities to increase your ticket sale revenue and design better products. AI-powered business intelligence revealing hidden problems and opportunities, to compete in a constantly evolving tourism market.
We do the time-consuming, tedious, technical tasks to extract value from large amounts of data, so you don’t need a data team of your own.. .
Trip Hero UG
The Trip Hero App is a platform for travelers who are searching for a tailor made travel experience where they get in contact with a local person only based on their shared interests. Our concept is focused on a fun usability of the app including sustainable elements of gamification to reduce the high deleting rate that is common for travel apps.
We also implemented a completely new element for travelers to receive “immediate” local tips and to evade time taking online research for local hotspots. After a successful trial phase in Cape Town with an app called “whatslocal“, we are now looking forward for the rollout of the 2.0 version available for Android and IOS..
Flysio is a new travel technology company. Flysio’s travel booking platform connects blockchain with the travel industry allowing customers to use their favorite cryptocurrency to make travel bookings in more than 200 countries.
Flysio Token (FLY) is a native currency of the Flysio travel booking platform.. .
HISTORIAR presents a unique photo-realistic city-scale mixed reality product for enhanced cultural tourism tours. Our product have a breakthrough computer vision able to model hundreds of monuments around the world.
We are developing a technology to automate the 3D reconstruction of archaeological sites. The users can just point it’s phone or tablet and see the surroundings as it was in different eras of time.
Guestmeter is a cloud-based SaaS guest feedback management software sold on a monthly subscription basis to hospitality companies. It helps hospitality industry professionals capturing guest feedback by sending guest satisfaction surveys via international SMS, E-mail or printable QR Cards at the point of experience.
Guestmeter also identifies happy and unhappy guests before they published negative online reviews and turns your guest experience into more positive reviews on Tripadvisor or Google Reviews and other review sites. To start a free trial, visit https://www.guestmeter.com.
Stella Stays redefines the hospitality experience by using the power of technology to deliver outstanding experiences, services, comfort and style to guests across the globe – bridging the gap between hotel and homestay in a revolutionary way. Standard home stays provide an alternative accommodation but more often than not fail to meet important standards in overall experience, design and cleanliness.
However, the common hotel provides a cramped, lack-lustre space, leaving today’s modern traveller with two flawed options. Enter Stella Stays, a stand out among the holiday home competition for its tech-enabled brand..
Our platform helps users find the best trip itinerary for their next trip without wasting energy. Our large database of user-curated trips allows users to find exciting trips, copy them and build their own.
After their travels, the use r can share their experience in order to inspire others!. .
Lokll, a travel tech company working in the in-destination travel space, is creating proprietary technology for the unique in-destination space. Lokll makes in-destination travel easy for travellers by making Last mile transfers, Activities, Tours, Rentals and Unique Experiences discoverable and bookable.
Apart from creating easy to use products for suppliers and costumers, Lokll is using Artificial Intelligence to understand customer’s local behaviour when they travel and create personalised recommendations.. .
The wilderness is calling to have a look through WILD LENSE because all good things are natural and free. Go insane and fall in love with Indian Wildlife & Nature as the incredible animals of India awaits you to the most adventurous and thrilling roller coaster ride of THE INDIAN WILDLIFE SAFARI.
Get to stay in the places closest to nature and experience hospitality that India is famous for! Exotic locations, rustic feel, tranquility and local delicacies will surely leave you wanting more. So it’s better to be wild than boring especially when you have an easy peasy booking facility and utmost reliable wild safari partners.
Add more punch to your expedition and choose from the most comfy clothing lines designed especially for excursions along with stylish voyage bags, organizers, cameras, lenses & unique collections of gears & accessories that will give you a trip of lifetime. Our tour guides and safari experts are laden with some enchanting forest facts and real life encounter stories of the jungle.
So forget about any dull moment! Let the positive energy of nature flow through you allowing you to calm your thoughts and energize your spirits! Join us in this mission of ‘Conservation with Tourism’ because life is a daring adventure or NOTHING!!. .
Travel Xamp is an online travel platform which is committed for bringing our clients the best in value and quality travel experience. We are passionate about travel and sharing the world’s wonders on the leisure travel side, and providing enthusiastic travelers the best experiences to facilitate their journey needs.
We believe in “Travel with less plan and more freedom“.. .
Triptomize is a digital platform where you can book custom itineraries from anyone or anything you see online. Imagine a Pinterest for travelers to instantly book, share, and collaborate travel plans.
We built Triptomize to solve two core problems: 1) Simplify the social aspect of travel planning 2) Find a way to let everyone turn their travel experiences into passive income. .
Afriktrip is an online marketplace for tours & activities to do in Africa. Founded in Feb 2020, we make it easy for travelers to find and book tours, activities, and things to do across the 54 countries in Africa.
Our mission is to take Africa to the world and bring the world back to Africa through the use of technology and tourism.. .
Lunavoy Inc. is disrupting the tourism space with its artificial intelligence powered online marketplace that personalizes touristic activities to each traveler’s profile and travelers among themselves.
Essentially, we are a one-stop shop for millennial and gen z travelers to experience unique local travel activities in a group with other like-minded travelers at a discounted price.. .
swaplet – the free home exchange platform. We help our users save up to 33% of their travel funds.
We create a way for people to connect and share their properties as an alternative to hotels and short-term apartment rentals. We aim to change the way people around the world travel while supporting P2P economy and sustainability..
Qingzhu is a hotel industry group integrating hotel management, information technology and procurement and trade. Its main business is to realize the chain of individual hotels through light franchise, and help hotels improve through brand, operation and system.
Operating efficiency, increase revenue.. .
HomeFeelio is the online marketplace for holiday property management services. HomeFeelio and its partners provide a seamless holiday property management service whilst maintaining highest quality standards, generating unbeatable returns and offering a convenient administration.
As a full service provider in the holiday property management industry, HomeFeelio offers services starting from all kinds of commercialization activities and ending with the local management of the property. HomeFeelio makes the holiday property management industry more transparent, customer friendly and profitable.
Find your trusted and end-to-end holiday property manager at HomeFeelio.. .
Covid-19 is forcing us to stay home, but also giving us an opportunity to rethink how we travel. Make a new normal.
Tripdoodler is an online travel planning tool, empowering global travelers to collect, plan, and share their personal and unique travel plans. Our sustainability algorithm helps travelers to do so more sustainably – one decision at a time.
Tripdoodler builds the world’s first community for travel plans – created by travelers for travelers.. .
Pak Voyager is the top-notch company that offers Vacations Tours, Adventure Tours, Corporate Tours, and Family holiday tour with 100 + Pakistan Tour Packages. Travel Agency had highly qualified staff for tour operations, marketing team and for promoting the tour and travel culture in Pakistan.
A travel company can book a travel package for all occasions. Whether you want a weekend trip or a long trip, the travel company can book both.
You need not worry about expenses during the trip, the logistics. Every expense will be included in the package prepared by PakVoyager, the best tours and travel agency in Pakistan..