Dianne Pajo
In today’s world, having a mobile-friendly website is essential. More people shop, browse, and search on their phones and tablets than ever before. Plus, Google penalizes websites that are not optimized for mobile devices.
Let’s look at four reasons why non-responsive website design is bad and why you must ensure your website has proper optimization for any device.
Low Visibility
One of the primary benefits of having a website is increasing your business’s online visibility. However, if you don’t optimize your website properly for mobile devices, it won’t be as visible to potential customers as websites with responsive designs will be.
Google prioritizes sites with mobile optimization when displaying search results on mobile devices. Without this optimization, you will miss out on potential customers searching from their phones or tablets.
Poor User Experience
A non-responsive website can also lead to poor user experience due to clunky navigation and slow loading times. For example, suppose your site isn’t working for a smartphone screen size. Users will have to wait too long for pages to load due to large images or bulky code you can’t compress properly. If this happens, users will have difficulty navigating the page and finding the information they need quickly and easily.
High Bounce Rate
A high bounce rate occurs when many visitors view just one page on your site without interacting further with the content or clicking through other pages on the website. A non-responsive website can result in higher bounce rates. This is because users get frustrated with how slow or difficult it is to navigate the page, leading them to leave without exploring any other content.
Decreased Conversion Rate
Decreased conversion rates occur when visitors don’t take action after visiting your website, such as filling out forms or making purchases. This becomes likely if they cannot navigate well or find what they are looking for quickly enough due to a lack of responsiveness. For example, a call-to-action or search box that is too small on a mobile device will reduce conversion rates.
These days, it’s essential for businesses looking to succeed online to have websites that are optimized for desktop and mobile experiences. A non-responsive website design is bad because you risk missing out on potential customers who prefer using their phones over computers. You also risk giving up better rankings in search engine results due to a lack of responsiveness across all platforms.
In fact, a non-responsive site is one of the website design mistakes small businesses make that could end up being costly in the long run. Investing the time and money now into creating a website that is optimized for mobile users and search engine indexing will pay off in the end.
