Marcus Richards
In our day and age, if a business wants to stay afloat, it is essential that it is represented online, and real estate businesses are not an exception here. Besides, building a strong online presence and using social media networks to your advantage can bring much more benefits than you might think, no matter whether you are a seasoned real estate investor who knows how to find BRRRR properties or a business owner who has just entered the real estate market.
As for the latter, according to a study from the National Association of Realtors, 47% of real estate businesses note that social media brings in the highest quality leads in comparison to other sources. In addition, it is simply impossible to overstate the importance of social media marketing today, considering that 99% of millennials begin their home search online as opposed to in-person referrals.
So, whether you are a new player in the real estate arena striving to develop an effective marketing strategy from scratch or simply want to understand how to generate more leads online, growing your real estate business through social media is key.
Below, you will find the essential information on how to use social media for real estate effectively, from posting high-quality property photos and using them for new listings and properties to sharing success stories and client testimonials.
Make Use of High-Quality Property Photos
When it comes to real estate, a picture is worth a thousand words. If you want to make a great impression on potential buyers and renters, make sure that the property photos you post on social media are of the highest quality.
To make your photos look amazing, consider investing in a high-quality camera and taking advantage of natural lighting. Also, do not forget to stage the property properly before taking pictures. That might include decluttering the rooms and arranging the furniture in an appealing way.
Another great way to use social media for real estate is to share client testimonials and success stories. This will not only show your potential clients that you are an experienced and trustworthy professional but also give them an insight into what working with you is like.
When sharing testimonials on social media, make sure to get permission from your clients first. Also, try to keep them short and to the point, highlighting the main benefits of working with you.
Use Social Media for New Listings and Properties
Next, you should use social media to promote your new listings and properties. To do this, make sure to post high-quality photos and include all the essential information potential buyers or renters might be interested in, such as the price, number of bedrooms, and square footage.
You can also create social media ads for your new listings and properties. This way, you will be able to target a wider audience and reach potential buyers or renters who might not be familiar with your business yet.
Keep Your Posts Short and Sweet
When it comes to social media, less is definitely more. So, when posting about your real estate business on social media, make sure to keep your posts short and sweet. No one wants to read a novel-length post about someone’s business. Instead, people are more likely to skim through your content and move on if it is too long.
To make your posts more effective, try to divide them into short paragraphs and include a call-to-action in each one. For example, you can invite your potential clients to contact you for more information or visit your website to learn more about your business.
Do not forget to use hashtags when posting about your real estate business on social media. Hashtags are a great way to reach a large number of people and get your content seen by people who are likely to be interested in what you have to offer.
When using hashtags, make sure to use relevant and popular ones that are related to your business. For example, some popular real estate hashtags include #realestate, #property, #househunting, and #homesearch. However, you also want to help people narrow down their search, so make sure to include location-related hashtags, such as #northcarolinacondos.
You should also share industry news and insights on your social media accounts. This will not only show your potential clients that you are up-to-date with the latest industry trends but also position you as an expert in your field.
When sharing industry news on social media, make sure to include a link to the original source so that people can read more about it if they are interested. You can also share your own thoughts and insights on the news – this will make your posts more engaging and interesting to read.
Another great way to use social media for real estate is to share home tips and renovation ideas. This will not only show your potential clients that you are an expert when it comes to real estate and property management but also give them some valuable information that they can use in their own homes.
When sharing such tips and ideas, make sure to include high-quality photos and videos to go along with them. You can also include links to helpful resources, such as blog posts, guides, and tutorials, to help your potential clients learn more about the topics that you are discussing.
Use Social Media to Stay Connected with Your Clients
Last but not least, you should use social media to stay connected with your clients. By doing so, you will be able to build strong relationships with them and keep them updated on your latest listings and properties. You can also use social media to answer any questions they might have about your business or the real estate industry in general.
In Conclusion
As you can see, there are many ways you can use social media for real estate effectively. For instance, you could use it to reach a larger number of potential clients and generate high-quality leads, as well as to share client testimonials and answer any and all questions that your clients might have.
So, if you are not using social media to promote your business yet, now is the perfect time to start. If you incorporate the tips listed above into your social media marketing strategy, you should be able to see positive results in no time. Good luck!
