Mark Adams
Your e-commerce business is just one of more than 1.6 billion other websites on the internet. A significant portion of these is other online stores, some of which will directly compete with you. When you run an e-commerce business, your primary goal is to get your products and associated content in front of the right people in the hopes that they will engage with, view and ultimately buy your offerings.
The power of the internet when it comes to selling products and services is self-evident. However, many companies struggle to convert visits to their web pages into sales and revenue. In fact, the average conversion rate on e-commerce websites is just 2-3%. This low rate represents many missed opportunities, so taking steps to improve this is essential. Here are some tips to help you enhance conversion rates on your online shop.
Enhance Your Product Design Process
Online shopping is all about the quality of your interface. Many customers struggle with poorly optimized and designed websites, which significantly decreases the chances of finalizing sales. As a result, you should put a great deal of thought and work into the design process you use for your e-commerce website.
A robust and optimized design process can help you better target your audience’s wants and needs while simultaneously providing a user-friendly experience. Overall, this will make it easier for your customers to find and purchase the items they are looking for, which will improve conversion rates in your store.
There is an additional benefit to optimized website design. When visiting a new website, customers are often uncertain of its reliability and whether they can trust it. Often, they will make a snap decision about this within a few seconds of seeing your landing page. Therefore, having an excellent website design process will help you seem trustworthy and professional to prospective clients, further increasing conversion rates. Apviz provides more information on the product design process here.
Speed is of the Essence
It is essential to consider the loading speeds of your e-commerce website if you wish to maximize your sales. As a general rule, your website should not take longer than three seconds to load after a prospective customer clicks on it. If you do not meet this target, you risk more than half of your visitors losing interest and leaving.
In fact, a delay of more than a second can lead to a significant reduction (around 7%) in the number of customers that stay on your site.
Nowadays, we are very used to getting what we want immediately, or we will lose interest. E-commerce is no exception to this, and customers expect instant gratification when visiting online retailer’s websites.
Therefore, when designing your store, you need to ensure that it is as rapid as possible. You can do this by finding the perfect hosting plan which will bring higher performance to your website. Additionally, image optimization is essential. These are often the last thing to load online and can create significant bottlenecks as a result. You should use online tools to optimize images for your store’s mobile and desktop versions to improve performance and increase sales.
Generate Organic Traffic With SEO
Search engine optimization (SEO) is one of the most powerful tools online businesses can use to increase website traffic. Optimizing keywords in your content can help bring new users in a targeted manner. This will enable you to get your content and web store in front of the right people more effectively, leading to increased conversion rates.
Developing an effective SEO strategy can be challenging, however. Often, when businesses create optimized content for keywords chosen to rank more highly on search engines, they produce unreadable content. This can hinder efforts to enhance sales on your website, as it can decrease trust and harm your brand’s image.
Therefore, when trying to improve search engine rankings by optimizing your content for keywords, you must take care to produce well-written content that reflects the tone and character of your business.
The Takeaway
Overall, improving the conversion rates on your e-commerce website is no easy feat. The sheer volume of websites that are out there on the internet that are directly competing with your business can make it difficult for your offerings to stand out. Despite the challenges associated with this, there are nonetheless some steps you can take to maximize your chances of closing sales with your target audience.
You should take care to optimize your web-design processes to ensure that customers have a positive experience when browsing your online shop. This relates to the overall design choices that you make and the speed and usability of the site. Ultimately, however, regardless of how well your website is made, you will struggle to maximize conversion without attracting the right customers. This is where SEO comes into play, so you should not overlook this aspect of selling online.
