77 Baby Startups Innovating The Industry In 2020

December 7, 2020

This article showcases Startup Pill’s top picks for the best Baby startups. These startups are taking a variety of approaches to innovating inside of the Baby industry and around the world. They are all exceptional startups well worth a follow.

We selected these startups for exceptional performance in one of these categories:

  • Innovation
    • Innovative ideas
    • Innovative route to market
    • Innovative product
  • Growth
    • Exceptional growth
    • Exceptional growth strategy
  • Management
  • Societal impact

Welp Magazine  hosts a yearly startup award honouring the most outstanding entrepreneurs and high-growth businesses in the world. If you want to enter your startup to be in the running for the top startup of 2021 or learn more about our competition click here.


1. Tot Squad

The idea behind this startup: Tot Squad is a marketplace connecting new parents to services like babyproofing, sleep and lactation consulting.

Headquarters: Sherman Oaks, California, United States

Industries: Baby, Children, Consumer, Family, Home Services, Marketplace, Parenting, Retail

Founders: Jen Saxton

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2. Theia

The idea behind this startup: Theia is a young Brazilian startup with a mission to empower parents to be healthier, happier and more successful at home and at work

Headquarters: São Paulo, Sao Paulo, Brazil

Industries: Baby, Children, Health Care, Human Resources, Information Technology, Parenting, Women’s

Founders: Flavia Deutsch, Paula Crespi

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3. Ten Little

The idea behind this startup: Ten Little is a predictive e-commerce platform that makes shopping for growing kids easy.

Headquarters: New York, New York, United States

Industries: Baby, Children, E-Commerce

Founders: Unknown

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4. MOMI Brands

The idea behind this startup: MOMI Brands is a startup founded to develop and commercialize products that replicate natural nursing.

Headquarters: Winston Salem, North Carolina, United States

Industries: Baby, Health Care, Nursing and Residential Care

Founders: Carr Lane Quackenbush, Hal Eason

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5. Elixir Fine Foods

The idea behind this startup: Elixir Fine Foods is an innovative startup company bringing European food products to China, using the power of social commerce.

Headquarters: Funchal, Madeira, Portugal

Industries: Baby, E-Commerce, E-Commerce Platforms, Food and Beverage, Organic Food, Social Shopping, Subscription Service

Founders: Alex Vasilyev

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6. Cradlewise Inc.

The idea behind this startup: Cradlewise offers a smart cradle with responsive rocking and integrated contactless baby monitoring.

Headquarters: Wilmington, Delaware, United States

Industries: Artificial Intelligence, Baby, Child Care, Consumer Electronics, Consumer Goods, Hardware, Health Care, Internet of Things, Parenting

Founders: Radhika Patil

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7. B224 London Limited

The idea behind this startup: Fragrances and Baby Apparels

Headquarters: London, England, United Kingdom

Industries: Baby, Fashion, Textiles

Founders: Antonis Valamontes, Stella Sampsonidi

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8. KinderList

The idea behind this startup: KinderList is the universal kids wishlist where you can easily add gifts from any online retailer.

Headquarters: London, England, United Kingdom

Industries: Baby, E-Commerce, Information Technology, Internet, Parenting, Toys

Founders: Lex Deak, William Neill

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9. Napper

The idea behind this startup: Napper is an app for parents who want to monitor, understand and improve their baby’s sleep.

Headquarters: Stockholm, Stockholms Lan, Sweden

Industries: Baby, Health Care, Lifestyle, Mobile Apps

Founders: Clarence von Rosen, Espen Janson, Viktor Lindberg

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10. Lilla Grö

The idea behind this startup: An infant formula solution to help caregivers and millennial parents feed their babies with confidence, accuracy and ease.

Headquarters: Philadelphia, Pennsylvania, United States

Industries: Baby, E-Commerce, Nutraceutical, Parenting

Founders: Annah Hammersley Brocker, Kesha Leets

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11. Kudos

The idea behind this startup: Kudos is a retail company that offers natural disposable baby diapers with cotton liners.

Headquarters: Boston, Massachusetts, United States

Industries: Baby, Consumer Goods, Health Care, Retail

Founders: Amrita Saigal

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12. ARNE BV

The idea behind this startup: Improving urgent neonatal care delivery with AR and AI

Headquarters: Amsterdam, Noord-Holland, The Netherlands

Industries: Artificial Intelligence, Baby, Health Care, Medical, Medical Device

Founders: Tim Antonius

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13. Major Careâ„¢

The idea behind this startup: Telehealth

Headquarters: Unknown

Industries: Baby, Family, Health Care, Mobile, Virtual Workforce, Wellness

Founders: Unknown

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14. VKAIRE

The idea behind this startup: Vkaire is a company that offers premium baby care products made from organic materials.

Headquarters: Unknown

Industries: Baby, E-Commerce, Shopping

Founders: Unknown

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15. ChiaBabies

The idea behind this startup: Baby food

Headquarters: Los Angeles, California, United States

Industries: Baby, Food and Beverage, Organic Food

Founders: Holly Nilson-Clay

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16. Mom Global Store

The idea behind this startup: Mom Global Store – Online Store that offers Best Quality International style Baby, Mom & Early Parenthood daily use Essential products

Headquarters: Bangalore, Karnataka, India

Industries: Baby, Consumer Goods, E-Commerce, Family, Health Care, Retail

Founders: Preethi R

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17. t Jonge Ukkie

The idea behind this startup: t Jonge Ukkie is an online webshop that sells handmade products for children and babies.

Headquarters: Ermelo, Gelderland, The Netherlands

Industries: Baby, Children, E-Commerce, Handmade

Founders: Unknown

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18. SUTELURA

The idea behind this startup: SUTELURA provides pregnancy and egg freezing services.

Headquarters: Tokyo, Tokyo, Japan

Industries: Baby, Children, Health Care

Founders: Unknown

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19. GlüxKind

The idea behind this startup: AI Powered Parenting. The stroller of the future for today’s parents.

Headquarters: Unknown

Industries: Autonomous Vehicles, Baby, Hardware, Machine Learning, Robotics, Software

Founders: Unknown

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20. Bilihome

The idea behind this startup: BILIHOME IS DEVELOPING WEARABLE LIGHT THERAPY FOR BABIES THAT ALLOWS FOR PROPER BONDING, HOME TREATMENT, AND PAIN-FREE TREATMENT MONITORING

Headquarters: Amsterdam, Noord-Holland, The Netherlands

Industries: Baby, Health Care, Home Health Care, Medical, Medical Device

Founders: Unknown

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21. cungbeyeu

The idea behind this startup: cungbeyeu cung cấp giường cũi trẻ em chất lượng giá rẻ

Headquarters: Ho Chi Minh City, NA – Vietnam, Vietnam

Industries: Baby, Consumer Goods, E-Commerce

Founders: Unknown

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22. Presque

The idea behind this startup: smart at-breast wearables helping families get their babies off to a healthy start

Headquarters: San Francisco, California, United States

Industries: Baby, Consumer, Health Care, Medical Device, Wearables, Wellness, Women’s

Founders: Soody Tronson

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23. Four Seasons Luxe

The idea behind this startup: Four Seasons Luxe is a family-owned business that offers clothing and accessories for kids and adults. Adorable clothing made affordable!

Headquarters: Atlanta, Georgia, United States

Industries: Baby, Children, E-Commerce, Fashion

Founders: Unknown

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24. Gumfry.com – Baby Care Products.

The idea behind this startup: Buy Baby Care products at low prices. Shop online for Baby Products, Diapers, Skin Care Products, Potty Training Products at Gumfry.com.

Headquarters: Unknown

Industries: Baby, E-Commerce, Retail

Founders: Unknown

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25. TØY

The idea behind this startup: 100% Organic Cotton Baby Clothes & Accessories

Headquarters: Unknown

Industries: Baby, E-Commerce, Organic, Retail

Founders: Iwona Lucyna Ordon

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26. Liefsmama

The idea behind this startup: Liefsmama is an online shop that delivers products such as clothes, slippers, gifts and accessories for babies, kids and mothers.

Headquarters: Vinkel, Noord-Brabant, The Netherlands

Industries: Baby, Consumer Goods, E-Commerce, Retail

Founders: Unknown

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27. Sigrid’s Choice

The idea behind this startup: Sigrid’s Choice is a fashion store that focuses exclusively on baby apparel.

Headquarters: Krimpen Aan Den Ijssel, Zuid-Holland, The Netherlands

Industries: Baby, E-Commerce, Textiles

Founders: Unknown

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28. This Cuteness

The idea behind this startup: This Cuteness is an online shop that provides clothing, shoes, and accessories for babies.

Headquarters: Lent, Gelderland, The Netherlands

Industries: Baby, E-Commerce, Fashion, Retail

Founders: Unknown

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29. Esembly

The idea behind this startup: Esembly is a designer of baby products used for urban families who want to use cloth diapers.

Headquarters: Brooklyn, New York, United States

Industries: Baby, Children, Organic

Founders: Unknown

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30. Metliefsvanmij.

The idea behind this startup: Metliefsvanmij. is a webshop for handmade baby and children care products.

Headquarters: Ede, Gelderland, The Netherlands

Industries: Baby, Child Care, E-Commerce, Handmade

Founders: Unknown

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31. Party93s

The idea behind this startup: Party93s sells baby and children’s clothing, party decorations, and baby shower gifts.

Headquarters: Amsterdam, Noord-Holland, The Netherlands

Industries: Baby, Children, E-Commerce, Retail

Founders: Unknown

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32. BabyOrgano

The idea behind this startup: Baby Care Essential Products Brand

Headquarters: Ahmedabad, Gujarat, India

Industries: Baby, Health Care

Founders: Unknown

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33. JIPPP

The idea behind this startup: JIPPP is an online store that deals with the supply of baby and children’s products.

Headquarters: Hoorn, Noord-Holland, The Netherlands

Industries: B2C, Baby, E-Commerce, Toys

Founders: Unknown

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34. Cozy Rider

The idea behind this startup: Cozy Rider is an online shop that provides ride boards for babies and children.

Headquarters: Ijsselmuiden, Overijssel, The Netherlands

Industries: Baby, Children, E-Commerce

Founders: Unknown

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35. Lytse Boef

The idea behind this startup: Lytse Boef offers maternity gifts, baby products and accessories.

Headquarters: Marum, Groningen, The Netherlands

Industries: Baby, Consumer Goods, E-Commerce

Founders: Unknown

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36. Diaper Duty

The idea behind this startup: Helping tired parents find accessible solutions

Headquarters: Chicago, Illinois, United States

Industries: Baby, Education

Founders: Unknown

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37. Baby Snoetjes

The idea behind this startup: Baby Snoetjes is an online store that delivers clothes, shoes and accessories for children and babies.

Headquarters: Doesburg, Gelderland, The Netherlands

Industries: Baby, Children, E-Commerce, Fashion

Founders: Unknown

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38. Bravo Baby Gears

The idea behind this startup: BravoBabyGears provides you reviews and guides about your baby.

Headquarters: Unknown

Industries: Baby

Founders: Unknown

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39. Bij en Mus

The idea behind this startup: Bij en Mus is a b2c platform that offers a wide range of kid’s clothes, toys and accessories.

Headquarters: Meppel, Drenthe, The Netherlands

Industries: B2C, Baby, Children, E-Commerce

Founders: Jessica Jessica, Susan Susan

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40. Sunny Novmbr

The idea behind this startup: Sunny Novmbr specializes in the supply and distribution of stylish and trendy baby and children clothing online at affordable prices.

Headquarters: Amsterdam, Noord-Holland, The Netherlands

Industries: Baby, E-Commerce, Lifestyle

Founders: Unknown

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41. Ilmaha

The idea behind this startup: Ilmaha is an e-store that offers a wide range of handmade products that support motherhood.

Headquarters: Zaandam, Noord-Holland, The Netherlands

Industries: Baby, E-Commerce, Handmade, Textiles

Founders: Unknown

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42. Deedo.pk

The idea behind this startup: Deedp.pk – Pakistan’s Largest Baby Shopping Online Store in Pakistan. We have wide variety of baby products and we have 100+ brands.

Headquarters: Unknown

Industries: Baby, E-Commerce, Fast-Moving Consumer Goods, Retail

Founders: Unknown

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43. 4 Little ones

The idea behind this startup: 4 Little ones is a web portal that offers maternity gifts, baby shower gifts, key chains and gift vouchers.

Headquarters: Rotterdam, Zuid-Holland, The Netherlands

Industries: Baby, E-Commerce, Gift, Women’s

Founders: Unknown

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44. LeMar Creations

The idea behind this startup: LeMar Creations engages in the creation and sale of an extensive range of personal and handmade baby shower and maternity gifts.

Headquarters: Amsterdam, Noord-Holland, The Netherlands

Industries: Baby, Consumer Goods, Handmade, Retail

Founders: Unknown

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45. Raffie

The idea behind this startup: Raffie is an online shop that provides socks and tights for boys and girls.

Headquarters: Zoetermeer, Zuid-Holland, The Netherlands

Industries: Baby, E-Commerce, Fashion

Founders: Unknown

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46. Lu-De

The idea behind this startup: Lu-De is an online webshop for handmade baby and mother accessories.

Headquarters: Grijpskerk, Groningen, The Netherlands

Industries: Baby, E-Commerce, Sales

Founders: Unknown

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47. Atelier of Miracles

The idea behind this startup: Atelier of Miracles is an e-distributor of personalized play carpets, baby carpets and graphic play carpets for babies and kids.

Headquarters: Amsterdam, Noord-Holland, The Netherlands

Industries: Baby, Children, E-Commerce, Personalization

Founders: Unknown

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48. Kiekeboe 4 kids

The idea behind this startup: Kiekeboe 4 kids is a webshop that provides baby goods.

Headquarters: Reeuwijk, Zuid-Holland, The Netherlands

Industries: Baby, E-Commerce, Fashion, Retail

Founders: Unknown

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49. IK EN MIJN MAMA

The idea behind this startup: IK EN MIJN MAMA is a webshop for baby care products, gifts for a baby shower or maternity visit and much more.

Headquarters: Groot-ammers, Zuid-Holland, The Netherlands

Industries: Baby, Child Care, E-Commerce, Gift

Founders: Unknown

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50. Sybregje

The idea behind this startup: Sybregje is an e-commerce platform for baby shoes, slippers and accessories.

Headquarters: Heerhugowaard, Noord-Holland, The Netherlands

Industries: Baby, E-Commerce, Fashion

Founders: Unknown

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51.LéLé & Marly

The idea behind this startup: LéLé & Marly is an e-commerce platform for Baby’s clothing.

Headquarters: Amstelveen, Noord-Holland, The Netherlands

Industries: Baby, Child Care, E-Commerce, Fashion, Lifestyle

Founders: Unknown

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51.LéLé & Marly

The idea behind this startup: LéLé & Marly is an e-commerce platform for Baby’s clothing.

Headquarters: Amstelveen, Noord-Holland, The Netherlands

Industries: Baby, Child Care, E-Commerce, Fashion, Lifestyle

Founders: Unknown

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46. Babyshop by me

The idea behind this startup: Babyshop by me is an online seller of infant’s clothes and toys.

Headquarters: Wijngaarden, Zuid-Holland, The Netherlands

Industries: Baby, E-Commerce, Sales

Founders: Unknown

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47. KEES & BEER

The idea behind this startup: KEES & BEER is an online concept store to buy products for babies and (expectant) mothers.

Headquarters: Veenendaal, Utrecht, The Netherlands

Industries: Baby, E-Commerce, Sales

Founders: Unknown

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46. Nevvie

The idea behind this startup: Nevvie is an e-commerce company for baby products.

Headquarters: Eersel, Noord-Brabant, The Netherlands

Industries: Baby, E-Commerce, Sales

Founders: Unknown

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55. Ezzpecially

The idea behind this startup: Ezzpecially is an online shop that provides handmade baby products and accessories.

Headquarters: Schoonebeek, Drenthe, The Netherlands

Industries: Baby, E-Commerce, Fashion, Handmade, Retail

Founders: Unknown

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56. Kleine Schurkie

The idea behind this startup: Kleine Schurkie offers clothing for new-born to small toddlers along with a personalized gift for the mothers to create a fun experience.

Headquarters: Vlijmen, Noord-Brabant, The Netherlands

Industries: Baby, E-Commerce, Fashion

Founders: Unknown

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57. Elaine Marie

The idea behind this startup: e-commerce

Headquarters: Unknown

Industries: Art, Baby, E-Commerce, Gift, Gift Registry, Handmade, Marketplace, Wedding

Founders: Alexandra Herman

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58. Kekkebol

The idea behind this startup: Kekkebol is an online shop that sells clothing and accessories for kids.

Headquarters: Lieshout, Noord-Brabant, The Netherlands

Industries: Baby, E-Commerce, Fashion, Retail

Founders: Unknown

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59Haakwerkwinkel Irma

The idea behind this startup: Haakwerkwinkel Irma is an online marketplace that provides baby shoes, gifts, and toys.

Headquarters: De Lutte, Overijssel, The Netherlands

Industries: Baby, E-Commerce, Fashion

Founders: Unknown

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60Crea Linden

The idea behind this startup: Crea Linden is an online seller of homemade jewelry and products for newborn babies.

Headquarters: Sliedrecht, Zuid-Holland, The Netherlands

Industries: Baby, E-Commerce, Sales

Founders: Unknown

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61. Kabouterz

The idea behind this startup: Kabouterz is an online retail company that provides baby and children goods, toys, decoration items and accessories.

Headquarters: Kraggenburg, Flevoland, The Netherlands

Industries: Baby, Retail

Founders: Unknown

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62. knoop

The idea behind this startup: Knoop is an online platform that offers babywearing and other child goods.

Headquarters: Enschede, Overijssel, The Netherlands

Industries: Baby, Child Care, E-Commerce

Founders: Unknown

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63. Liefs mij

The idea behind this startup: Liefs mij is an e-commerce company for baby products.

Headquarters: Zoetermeer, Zuid-Holland, The Netherlands

Industries: Baby, E-Commerce, Sales

Founders: Unknown

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64. Noofje

The idea behind this startup: Noofje is an online shop that provides handmade bracelets and baby products.

Headquarters: Waddinxveen, Zuid-Holland, The Netherlands

Industries: Baby, E-Commerce, Handmade, Jewelry

Founders: Unknown

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65. Tutti Knuf

The idea behind this startup: Tutti-Knuf is an online store for handmade and personalized gifts, hair accessories and baby goods.

Headquarters: Weesp, Noord-Holland, The Netherlands

Industries: Baby, E-Commerce, Retail, Sales

Founders: Unknown

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66. Baby And The Box

The idea behind this startup: Baby And The Box makes customized maternity gift boxes with organic baby products.

Headquarters: Leiderdorp, Zuid-Holland, The Netherlands

Industries: Baby, E-Commerce, Gift, Organic

Founders: Unknown

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67. Mikmakje

The idea behind this startup: Mikmakje is an e-commerce company that offers children’s goods.

Headquarters: Almere, Flevoland, The Netherlands

Industries: Baby, Children, E-Commerce, Retail

Founders: Unknown

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68. Pretletter Babykleding

The idea behind this startup: Pretletter Babykleding is an online shop that provides handmade clothes for babies.

Headquarters: Sliedrecht, Zuid-Holland, The Netherlands

Industries: Baby, Children, E-Commerce, Fashion

Founders: Unknown

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69. Boutique by Chloé’s

The idea behind this startup: Boutique by Chloé’s is an online boutique for luxury and exclusive baby and toddler clothes and accessories.

Headquarters: Tilburg, Noord-Brabant, The Netherlands

Industries: Baby, Children, E-Commerce, Fashion

Founders: Unknown

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70. INCA BABIE

The idea behind this startup: INCA BABIE is a webshop for baby clothes.

Headquarters: Amersfoort, Utrecht, The Netherlands

Industries: Baby, Children, E-Commerce, Fashion

Founders: Unknown

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71. Luiertaartbezorgen.nl

The idea behind this startup: Luiertaartbezorgen.nlis an online store for maternity gift and birth gift.

Headquarters: Hoogeveen, Drenthe, The Netherlands

Industries: Baby, E-Commerce, Gift, Sales

Founders: Unknown

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72. Petit Pip

The idea behind this startup: Petit Pip specializes in handmade baby, toddler bedding and care textiles.

Headquarters: Papendrecht, Zuid-Holland, The Netherlands

Industries: Baby, E-Commerce, Sales

Founders: Unknown

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73. Zoë & Zack

The idea behind this startup: Zoë & Zack is an e-commerce company for kidswear.

Headquarters: Amsterdam, Noord-Holland, The Netherlands

Industries: Baby, E-Commerce, Retail

Founders: Unknown

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74. Galandro Babypakjes

The idea behind this startup: Galandro Babypakjes is an online shop that provides baby clothes and accessories.

Headquarters: Apeldoorn, Gelderland, The Netherlands

Industries: Baby, E-Commerce, Fashion

Founders: Unknown

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75. BabyChoices

The idea behind this startup: BabyChoices is an online shop that provides blankets, shoes and socks for babies and children.

Headquarters: Nieuwerkerk Aan Den Ijssel, Zuid-Holland, The Netherlands

Industries: Baby, Children, E-Commerce, Retail, Shoes

Founders: Unknown

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76. Babyblos

The idea behind this startup: Babyblos is an online clothing store that offers baby clothing products.

Headquarters: Utrecht, Utrecht, The Netherlands

Industries: Baby, E-Commerce, Fashion, Sales

Founders: Unknown

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77. Mamapod

The idea behind this startup: Mamapod is an internet-first brand offering baby carriers with wide shoulder belts, soft mesh layer, adjustable wrapper protection features.

Headquarters: Campbell, California, United States

Industries: Baby, E-Commerce

Founders: Unknown

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