Marcus Richards
You want to take your business global. You’ve done your research and you’ve found a new market that you think has potential. But before you take the plunge, there are a few things you need to know about your content first. Expanding into a new market is a big decision, and you need to be sure that your content will be well-received by your new audience. Here are six important things to consider before taking your content international.
Know your target audience
Before you can produce content that will resonate with your target audience, you need to understand who they are. What are their demographics? What are their interests? What are their needs and wants? Keep an eye out for common trends, characteristics, and needs of people in your target audience. Once you have a good understanding of your target audience, you can start producing content that is tailored to them. This will help you to connect with them on a deeper level, and it will also make it more likely that they will convert into customers or clients. Plus, when you know your target audience, it makes it easier to track your results and see how well your content marketing strategy is working.
Plan your content strategy
Before expanding your content strategy into a new market, it’s important to first take some time to plan and research. This will help ensure that your content is relevant and engaging to your target audience. Who are you trying to reach with your content? What are their needs and interests? Tailoring your content to appeal to them will help increase its effectiveness. Do you have the manpower and budget necessary to produce quality content on a regular basis? If not, consider outsourcing or partnering with another organization to help with the workload. Map out what types of content you want to create, when you’ll publish it, and how you’ll promote it. Having a solid plan in place will make execution much simpler and more efficient. Keep in mind that new markets mean writing content in their language. For example, you’ll need content translation from english into french, if you’re targeting the Canadian market. Similarly, if you’re targeting the japanese market, you’ll need content translation from english into japanese.
Understand what type of content is popular
It’s important to understand what type of content is popular in your target market before expanding your content strategy into a new market. Different markets have different preferences, and what works in one market may not work in another.
To get an idea of what type of content is popular in your target market, start by looking at the most popular blogs and articles in that market. See what topics are being talked about the most, and which pieces of content are being shared the most. This will give you a good starting point for understanding what type of content is resonating with your target audience.
Another great way to understand what type of content is popular in your target market is to look at social media platforms like Twitter and Facebook. See which topics are trending, and take note of the types of posts that are getting the most engagement. This will give you a good idea of the kinds of topics and formats that are resonating with people in your target market.
By understanding what type of content is popular in your target market, you can make sure that your content strategy is aligned with what people actually want to see. This will help you attract more readers and followers and ultimately grow your business.
Research the competition
Before expanding your content into a new market, it’s important that you first research the competition. This will give you an idea of the kinds of content that are already out there, and what you’ll need to do to stand out from the crowd.
To research the competition, start by doing a simple Google search. Look for blogs and websites that cover similar topics to what you write about. Once you’ve found a few, take some time to read through their content and get a feel for their style and approach.
In addition to researching the competition online, try talking to people in your target market. Ask them what kind of content they like to consume, and what sources they trust for information. This feedback can be incredibly valuable as you plan your own content strategy.
Find a niche
Before expanding your content into a new market, it’s important to first find a niche. By definition, a niche is a specialized market within a larger market. For example, the larger market of women’s health would include the niche of postpartum health.
When you’ve identified a potential niche, it’s important to then research that niche to see if it’s viable. Some factors to consider include:
- The size of the niche audience
- The competition within the niche
- Whether there is enough interest in the topic to sustain long-term content creation
If you find a niche that meets all of these criteria, then you’re ready to start creating targeted content for that market!
Promote your content
When expanding into a new market, it’s important to promote your content in order to reach a wider audience. There are a number of ways to do this, including:
- Social media: Share your content on social media platforms like Facebook, Twitter, and LinkedIn.
- Blog posts: Write blog posts about your content and share them on your website and social media platforms.
- Press releases: Issue press releases to announce your new content and share them with online news outlets.
- Email marketing: Send emails to your subscribers promoting your new content.
Keep in mind that it takes time and effort to promote your content effectively. Plan ahead and allocate the necessary resources to ensure your content reaches its intended audience.
Expanding your content into a new market can be an exciting and rewarding experience. But before you take the leap, it’s important to do your research and know what you’re getting into. With these six tips in mind, you’ll be better prepared to enter a new market and make a lasting impression.
