David Friedland
Anyone can design a website but not everyone can design a “good” website. That definitely takes some skills. Designing a new website is not just about adding pretty pictures and content to your website. There are a lot of details that need to be considered while designing a fully functioning website.
Here are 8 tips for you if you designing for Webflow:
1. Do Your Research
While designing a website, it’s important that you do some research about the target audience. Try to know what they’re looking for and give them exactly what they want. Use Google Analytics, use social media tools like Twitter, Facebook and Instagram to know what your customers are saying about your business.
2. Choose A Suitable Template
A template is a good option for designing a website as it comes with predesigned layouts and pre-built code that saves you from designing the layout from scratch. While choosing a template, make sure that you choose one which suits your business the best. There are plenty of beautiful Webflow templates available in the library for free but if you want to take it up a notch, you can look at some of the paid templates in the marketplace.
3. Keep It Simple – KIS
Designing a web page should not be extremely complicated. When you are designing, you should keep it as simple for your users as possible so they have an easy time navigating your website.
4. Plan Out Your Layout
“All good things come in threes.”
While designing a website, there are three main aspects that you can focus on; how it looks (the visuals), how easy it is to use (usability), and how it performs (speed). You should take into consideration what kind of products you would be selling and how would you convince your visitors to purchase only from you and not from anyone else.
5. Optimize Your Website For The Search Engines
It is well-known that designing a website without any research can be very expensive. It limits growth opportunities, wastes time, and results in lowered conversion rates if not carefully planned out.
1. Determine what you want to sell or promote
2. Know who your audience is
3. Draw out a plan about how you can present your product to your targeted audience.
4. Make sure your website is user friendly
6. Ensure Good Load Speed
As the number of mobile users increases, it is becoming more and more important for websites to load quickly. If it takes too long, visitors won’t wait for your website to load fully and will leave or go elsewhere instead. It may seem like a lot of work but designing a good website requires some thought into what you want to portray and what speed you want to portray it at. Your website is a virtual representation of yourself, it mostly reflects how professional you are.
7. Add Images
Visuals can make or break your website, so always keep good quality images in mind when designing. If designing for Webflow, remember to use photos with high resolution so they don’t get pixelated. Use your original photos and not the ones found online, there’s a good chance it is protected and you don’t want to get into trouble.
8. Keep It Simple!
Don’t cram your information into one page. If designing for Webflow, remember that each section of your website needs some space and breathing room. Visitors like easy navigation and simple websites.
As we said before, designing a website is not an easy task. In the end, designing a simple yet functional website takes time and effort that you need to put into it. But don’t get discouraged if it seems difficult at first because designing a good Webflow website may seem challenging but it’s not impossible!
