How to Set Up Web Push Notifications for a Wix Website

February 7, 2022

Over 7 million websites use Wix as a website building platform. Its popularity largely rests upon the simplicity of website creation. Using the WIX drag-and-drop editor, you can build a website in roughly a few hours. However, winning your first customer will require more effort than just putting your website online. Getting your first traffic doesn’t equal making a sale. Around 97% of visitors leave websites without making a purchase and never return. An effortless way to encourage them to return is by using push notifications. We’ve created a guide on setting your Wix website with push notifications.

Why use push notifications for Wix

Push notifications are small messages that your subscribers receive in real-time, even if they’re not currently on your website. After you set up push notifications for your website, your visitors see a permission prompt that invites them to subscribe. This way, you will not lose visitors genuinely interested in your product and content.

Push notifications come in handy when you need to send time-sensitive messages such as time-limited offers. You’ll find them helpful in promoting your new products and blog posts. And, they will help you recover lost sales which is pretty much always as cart abandoned rate is just under 70%.

Here are some more ideas of how you can use push notifications for your Wix website.

  • Send a reminder about an event
  • Ask customers for feedback
  • Recommend products based on previous purchases
  • Share price drop alerts
  • Send upsell offers
  • Welcome new subscribers with drip campaigns
  • Re-engage inactive subscribers
  • Nudge users to complete onboarding steps

Learn more about wix push notifications for different industries.

Next, check out how to set up push notifications for a Wix website to reach out to your visitors. We’re using the push service for this guide.

How to connect a Wix website with push notifications

Head over to and click ‘Start for Free’.

  1. Sign up
  2. Add your website URL
  3. Click on Settings in the vertical menu
  4. Choose the Integration tab and click Wix
  5. Copy the generated script and add it into your main HTML template above the tag </head>
  6. Open your website and subscribe to push notifications

From this very moment, you’ll start getting subscriptions. To see how many new subscribers you have, click on Subscribers in the vertical main menu.

Set up permission prompt

Push notifications become a part of your brand language, so it’s a good idea to make them consistent with your website design.

Here is how you can customize your permission prompt.

  • Choose the prompt position on a page for mobile and desktop
  • Set up color for call-to-action buttons and their text
  • Decide when you want to show a permission prompt. You can set up the delay time, the scroll percentage, or the number of the viewed pages.
  • Add languages to make your prompt multilingual
  • Create the text for the prompt and buttons

After changes, click Save and check if your prompt is displayed properly. At any point, you can edit all of the elements of your permission prompt.

Configure the Bell widget

With the Bell widget, you can let your subscribers communicate with you on your website. They can choose preferred push notifications topics just by clicking on the widget. Plus, they will see all received notifications in the Bell inbox, so they can see unread notifications. Visitors who previously rejected your request for a subscription, will be able to renew their subscription by clicking on the Bell.

To set up the Bell, follow these.

  1. Tick the Push Inbox box to activate it
  2. Tick the Notification Configurator
  3. Add a title and categories (items)
  4. Click Save, and check how the Bell is displayed on your website

Next, decide on your push notifications strategy. You can send notifications both manually and automatically. We recommend setting up the automations first to save your time on creating push campaigns manually. However, you’re free to use manual mode at any time.

Configure automations

Click on Automations in the Gravitec vertical menu. You’ll see five automations that you can use either simultaneously or separately.

  1. RSS to Push automatically sends push notifications from your website RSS Feed to all of your subscribers. You can send either new posts immediately after they’re published or the most viewed ones. To start, add your RSS Feed. Then, choose between the Breaking News and Top News options. Set the time period over which you want to send campaigns, and slide to the desired number of campaigns per this period. Optionally, you can add buttons to your RSS campaigns to nudge subscribers to an action. Click Save and activate to start the automation.
  2. Drip Campaigns welcome new subscribers with a sequence of push notifications. Click New drip campaign in the Drip campaigns section. Enter the campaign name, the start and the end date, and the time when you want to send your first campaign. With the slider, set up the number of push campaigns you want to include in your drip campaign.

Click Next, then, add the sequence of URLs where you want to direct your new subscribers. With an URL, the Gravitec system automatically pulls the text and an icon for your campaign. You can add as many URLs as you want. After you’re done, click Save and activate to start your drip campaign.

  1. Smart Digest is a compilation of the most popular posts from your website per day/week. Choose Smart Digest in the Push Digest section. Select the day and time when you want to send your digest. Select the number of news items you want to send from the drop-down list. Create the title and the text of your notification. Then, click Save.
  2. Tweet to Push automatically sends notifications from your Twitter account. Click on Tweet to Push in the Automations section. Add your Twitter account URL to send tweets as push notifications. Then, click the Edit button to add hashtags that trigger sending push notifications. Click Save after you’re ready.
  3. Welcome Message is the first notification that your new subscriber receives. To set up the automation, decide what message you want your new subscribers to see. Create the text, add an icon, and put an URL to direct your subscribers to the desired web page. Then, set up TTL (Time push to live determines how long the push server retains push notification) and the delay time. Click Save and subscribe to notifications on your website to check if the system sends you the welcome message.

If you don’t need more complex features such as segmentation, that’s the point where you stop managing your push notifications. You can check the results of your push campaigns in the Reports section and edit automations settings ad hoc.

If you’re into advanced push notifications marketing, you can create an unlimited number of subscriber segments for targeted push campaigns. Also, you can make use of the Gravitec REST API to set up personalized and triggered campaigns.

Wrapping Up

To recap, here are five steps to set up push notifications for a Wix website with the service.

  1. Sign up, add your website URL, and add the generated script to your website.
  2. Customize and set up the permission prompt to ask your visitors to subscribe.
  3. Configure the Bell widget to let your subscribers see all of the received notifications and choose topics of notifications they prefer to receive.
  4. Set up automations to save your time on further push campaigns management.
  5. Dig into the segmentation feature if you want to send targeted push campaigns.

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