Marcus Richards
The buzz today is all about sustainability. You can harness a significant customer base if you run an eco-friendly business, and it also may be important to your own set of values. If you are starting or you already own a business, the tips below can help you make it more sustainable.
The Necessary Tools
There are certain tools you may need to make your business more sustainable although what these are will vary based on what industry you are in. Basically, anything that reduces waste or helps you use less energy and work more efficiently contributes to sustainability. This means that even though there could be an initial cost associated with purchasing the necessary tools, you may save money over the long run. Dash cams for trucks can help you track your drivers more efficiently. This in turn gives you the data you need to make your fleet more efficient and thus more sustainable. You can review a guide on the different types of dash cams to help you decide what kind would be right for your company.
Other Green Businesses
You can make it a priority to work with other companies that share the same sustainable values that you do. This means ordering from vendors who offer green options, but you can take additional steps as well. For example, if you can choose a greener option for utilities at your place of business, you should do so. Your web host provider and many other services can be chosen for their sustainability as well. You can purchase carbon offsets if you want to further reduce the size of your footprint.
Reduce Employee Travel
Allowing your employees to work from home even a few days a week can cut back on the amount of driving that they need to do. If your area has a robust public transportation system, you could offer passes to your employees to encourage them to take trains or buses to the office. If you have multiple employees who might want to cycle in to work, providing a shower or offering flexible dress code policies can encourage this. All these considerations can also decrease the effects of burnout and the hustle culture. Finally, if you need to have meetings, explore options for doing so remotely instead of always having your staff travel or having other people come to you.
Cut Back on Waste
Look at how you can cut back on the waste throughout your company, including the use of paper. Create a culture throughout the workplace that prioritizes recycling, and make it easy for employees to do so. Consider purchasing refurbished tech when you can, which can also save you money. If you ship products, you could look into using recyclable and eco-friendly packaging to do so.
Communicate with Customers
Be sure that in addition to putting sustainable measures in place throughout your company, you also communicate their existence to your customers. This is a big selling point for you, and you don’t want to neglect getting the word out. Work on a marketing strategy that emphasizes your sustainability.
